Welcome to Ideal Armory (“Company,” “we,” “us,” or “our”). Ideal Armory operates idealarmory.com (the “Site”), an online price comparison platform that aggregates publicly available retail pricing on firearms, ammunition, optics, and related accessories from licensed third-party retailers.
This Privacy Policy explains what information we collect, how we use it, with whom we share it, and your rights regarding that information. By accessing or using our Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.
Ideal Armory does not sell, transfer, ship, or take possession of any firearms or regulated products. All purchases are completed directly with licensed third-party retailers. We operate solely as a digital price comparison and affiliate marketing platform.
When you create an account or interact with our Site, we may collect:
When you visit the Site, certain information is collected automatically, including:
We use limited browser storage for functionality purposes only, including:
We do not use tracking cookies, advertising cookies, or third-party behavioral tracking cookies.
When you click an affiliate link on our Site and make a purchase with a retailer, that retailer may share limited transaction data with us (such as order value and commission amount) through our affiliate networks (e.g., FlexOffers, Impact, ShareASale). We do not receive your payment information, shipping address, or personal details from retailers.
We use the information we collect for the following purposes:
We do not use your information for targeted advertising, and we do not sell your information to third-party advertisers.
When you click a retailer link on our Site, you will be redirected to that retailer’s website through an affiliate tracking link. The affiliate network (e.g., FlexOffers, Impact) will record the click and any resulting purchase to attribute the sale to Ideal Armory. Your interaction with the retailer’s website is governed by that retailer’s own privacy policy.
We share information with trusted service providers who help us operate the Site, including:
These providers are contractually required to use your information only to perform services on our behalf and may not use it for their own purposes.
We may disclose your information if required to do so by law, court order, or government authority, or if we believe disclosure is necessary to protect the rights, property, or safety of Ideal Armory, our users, or others.
In the event of a merger, acquisition, or sale of all or part of our business, user information may be transferred to the acquiring entity. We will notify you via email or a prominent notice on the Site before your information is transferred and becomes subject to a different privacy policy.
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
We retain your account information for as long as your account is active or as needed to provide you with services. If you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it by law (such as for financial records related to affiliate commissions).
Analytics data collected by Plausible is retained for 24 months in aggregate, anonymized form.
We take the security of your information seriously. We implement the following measures:
No method of electronic transmission or storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.
Our Site is intended for adults 18 years of age or older (or 21 or older where required by state law). We display an age verification gate upon first visit. We do not knowingly collect personal information from individuals under the age of 18.
If you believe a minor has provided us with personal information, please contact us at privacy@idealarmory.com and we will promptly delete the information from our systems.
You may access, update, or correct your account information at any time by logging into your account settings. You may delete your account by contacting us at privacy@idealarmory.com.
If you have opted in to receive marketing emails (deal alerts, price drop notifications, newsletters), you may opt out at any time by clicking the unsubscribe link in any email or by contacting us. Transactional emails related to your account (such as email verification and password reset) cannot be opted out of while your account is active.
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):
To exercise your CCPA rights, contact us at privacy@idealarmory.com. We will respond within 45 days.
Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and other states with applicable privacy laws may have similar rights to access, correct, delete, and opt out of certain processing of their personal information. To exercise these rights, contact us at privacy@idealarmory.com.
Our Site contains links to third-party retailer websites. When you click an affiliate link, you will leave our Site and be subject to that retailer’s privacy policy and terms of service. We are not responsible for the privacy practices of third-party sites and encourage you to review their policies before making a purchase.
Our FFL (Federal Firearms Licensee) Finder feature helps users locate licensed firearms dealers near them. This feature may use your voluntarily provided zip code or city to return nearby FFL dealers. We do not collect or store precise geolocation data from your device. Any location information you enter is used solely to return FFL search results and is not retained after your session.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will:
Your continued use of the Site after the effective date of any changes constitutes your acceptance of the updated policy. We encourage you to review this policy periodically.
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Ideal Armory — Privacy Inquiries
Email: privacy@idealarmory.com
Website: idealarmory.com
We aim to respond to all privacy inquiries within 5 business days. For CCPA or state privacy law requests, we will respond within 45 days as required by law.